Recently, the Kering Group’s brand SAINT LAURENT launched its full fashion category on JD.com, opening an official flagship store featuring nearly 2,000 products, including bags, shoes, ready-to-wear, jewelry, and accessories. On its launch day, the SAINT LAURENT official JD flagship store introduced several exclusive new items on JD’s “Xiao Mo Fang” platform, including the JD-exclusive JAMIE 4.3 lambskin bag and the latest NIKI BESACE messenger bag, offering consumers personalized fashion choices. As the Qixi Festival approaches, customers can open the JD app, search for “YSL bag” or “SAINT LAURENT handbag,” and enter the SAINT LAURENT JD official flagship store to make selections, enjoying special privileges like customized cards and Qixi gift boxes. Previously, Kering brands such as GUCCI, BOTTEGA VENETA, and QEELIN also joined JD, achieving significant growth through innovative, personalized partnerships.
Founded in 1961, SAINT LAURENT is one of the most celebrated fashion houses of the 20th century, representing a spirit of audacity, self-loyalty, and a bold break from tradition. With its distinct designs, the brand has become an iconic name in French avant-garde fashion, admired by global consumers.
The newly launched SAINT LAURENT JD flagship store not only brings a wide array of products but also unveils several new and unique items. Notably, the JD-exclusive JAMIE 4.3 lambskin handbag showcases a refined, minimalist design with a detachable zip pouch for a customizable look. The Fall 2024 SAINT LAURENT NIKI BESACE bag, crafted from vegetable-tanned leather with matching suede lining, exudes a retro, academic style. Adorned with the iconic CASSANDRE logo, it transitions easily between crossbody and shoulder carry, adaptable to various styles.
According to the “China Luxury Report” by Yaoke Research Institute, online luxury sales in China accounted for 42% of the market in 2023. Digital and intelligent transformations have become primary focuses for upgrading luxury brand retail spaces. JD.com’s advanced digital technology, robust supply chain, and open ecosystem provide innovative solutions to help luxury brands expand in China, accelerating digital growth and creating new pathways for brand development. JD has become the first entry point for many international luxury brands, including top names like LOUIS VUITTON, GUCCI, TIFFANY, and BOTTEGA VENETA, now boasting more than 90% of the world’s top luxury brands on its platform, all with synchronized product launches.
The entry of SAINT LAURENT into JD marks an upgrade in the collaboration between the Kering Group and JD.com. By integrating JD’s technology, supply chain, marketing, and service advantages, SAINT LAURENT is poised to provide consumers with fresh, diverse products and high-quality services. Through a personalized browsing experience and rich shopping scenarios, the partnership aims to deliver a high-quality shopping experience from all angles, meeting the increasing demand from luxury shoppers in China.
For those looking to explore similar options and find exclusive products on platforms like Taobao China, SAINT LAURENT and JD offer top-tier shopping experiences that resonate with the evolving trends in the luxury market.
