Email newsletters are a tool that is necessary not only to increase sales, but also to increase recognition and loyalty. But how to attract new subscribers not only through your own website, but also through social networks, and what will this lead to? An email marketing agency will analyze this in today’s article.
Who is this article for? It will certainly be useful for those who want to try new ways to develop email marketing, for whom it is important to expand the subscriber base and increase reach.
Why expand the subscriber base for email newsletters?
In our experience, advertising tools work best in combination: we attract buyers through one tool, retain them and push them to purchase through another. Social networks are ideal for introducing a client to a brand through the first touch. And here are several reasons to start expanding your mailing base through social networks:
- Increasing recognition and reach;
- Testing new formats for collecting subscribers;
- Backup option for contacting the audience at one of the stages of the sales funnel;
- Getting unique buyers.
Next, we will tell you about several ways how and where you can collect new subscribers for mailings and activate old ones.
YouTube
If you use a YouTube channel in your promotion, you can also use it. In the description of the published content, tell about your newsletter and its benefits, and indicate a link to the subscription form. The offer to subscribe to the newsletter can also be mentioned at the beginning and at the end of the video, voicing its main offers, and what awaits users who join.
Marathons and webinars
Online marathons help to get closer to the audience and unite it. And in order to attract subscribers from a marathon taking place on any social network, it will be enough to mention that those who are subscribed to the newsletter will participate, and all the material that will be released during the marathon will be delivered via letters.
This method is more difficult to organize, but it will prove effective and will help to get a target audience interested in what you are selling.
Lead magnets
Lead magnets can be used to motivate a person to subscribe to the mailing list. Users who subscribe to the mailing list will receive in the letter:
— Guide;
— Checklist;
— Collection of tips from experts;
— Selection;
— Demo version of the online product;
— E-book;
— List and links to certain resources;
— Bonus for subscribers;
— Certificate or discount.
It is important to set up the mailing list so that the subscribed person can immediately receive the promised gift, because if the letter arrives with a delay, the user may think that he was simply tricked into subscribing, but was not given anything in return.
Sweepstakes and contests
An effective method that is also easy to implement. It is useful because it is possible to get a new audience for subscription, but also to revive the old audience. When launching a contest, indicate in one of the conditions the need to subscribe to the mailing list. This method will increase traffic going to the mailing list and will be useful for increasing coverage.
You can also specify the participant number in the mailing list for users, according to which the prize will be drawn, and later send a letter to the winner.
Bio or channel/page description
The description of your channel or group on social networks always includes important information for subscribers, so you can add an invitation to the newsletter there too. Specify why this is being done: to be the first to receive current news, exclusive offers, invitations to webinars.
Call to subscribe in content
Published content can also be used to invite to an email newsletter. It will be enough to indicate a link to the subscription form at the end of the post and offer to subscribe so as not to miss new and exclusive channel material.
Based on the topic of the channel and content, you can transfer subscribers to an email newsletter by providing useful material in letters. For example: a clothing brand can offer its subscribers to also follow the newsletters in order to receive capsules of clothing and colors of the month once a week. Determine what the audience will be interested in receiving, and which letters will be relevant.
Conclusions
By using various formats and platforms, you can not only increase the reach and subscribers for the newsletter, but also determine effective platforms for attraction. Our experts have listed only a few methods, but there are no limiting frames here, and you can show creativity in other formats. The main rule should remain that the mailing should be useful for those to whom it is offered, work on the material of the letters and their presentation, and formats.
Do you also want to develop your business online and achieve excellent results? Be sure to contact our email marketing agency from the UAE.
