Chances are, if you’re considering the enormous undertaking of migrating a website, it is likely because you want to improve your SEO ranking, or at the very least move to a platform that provides a better user experience for both you and the people who visit your website.
To get the best SEO results from website migration, you must be prepared. And if you aren’t prepared the be ready to see your SEO standing significantly deteriorate after you migrate your website.
What changes SEO results from website migration?
When you build up your site’s authority and credibility online, you’ll get the attention of the algorithm and you will be placed higher in search engine results pages. A successful SEO ranking is usually a combination of:
- A backlinking strategy with high quality backlinks and thoughtful content
- A great user experience on your website
- Key words used thoughtfully and liberally in your website’s content
When you migrate your website it’s important to maintain or improve these three things, otherwise you will lose your SEO ranking and either have to start again from the ground up, or worse.
You need to migrate your content over so it looks and feels the same to Google’s algorithm, which continually trawls sites to rank them, so your migration needs to make it easy for the algorithm to recognise your existing content in its new format.
Get the best SEO results from website migration by planning
A website migration is a huge undertaking and like all big projects, you’ll be more successful if you have a considered plan.
Somethings you can do to help your migration go smoothly:
- Start by setting goals around what you want to achieve with your website migration.
- Set timelines so you know what you want to achieve and when.
- Make lists of existing content, links and map out your website.
- Identify the keywords that are ranking well.
- List your backlinks and their performance.
Your migration needs to show the algorithm that the content that’s working well remains the same and, if content has been removed, you’ve provided a new location for the click through.
For best SEO results from website migration, analyse your content closely
As we’ve mentioned, one of the top tips for a successful website migration is to show the algorithm that the content that was ranking well, is useful, relevant, and up-to-date, remains the same, it’s just moved locations.
If you’re upgrading your website, take the opportunity to look at how content is performing – likely that a lot of it is performing well, and it’s a good chance to get rid of old our out of date content. Remember if you move content, or change a link, it’s essential to provide a redirect click through, or your SEO ranking will plummet.
Maintaining or improving SEO results from website migration – leave it to the experts
Successful SEO is complex and requires a long-term strategy. Migrating a website is a large project that requires a lot of careful planning and consideration. Your SEO results may vary a lot before and after a website migration if you don’t do it properly. Before you start your website migration, enlist professional help – it’s worth your website’s SEO ranking and your peace of mind.
Get in touch with us at Perfect Link Building to see how we can support your site’s migration today: https://perfectlinkbuilding.com/uk/
